GOOD WITH WORDS SINCE 1989.
Hi there. I am Simon.
I am a yodeler,
turned slam poet,
turned playwright,
turned copywriter,
turned full-time storyteller.
Have a look at the campaigns, concepts and contents I developed over the last years.
Most of it is commercial work for the automotive brand Mercedes-Benz that I created together with art director Arnt Christmann. And some of it are those great ideas that unfortunately never made it.
Besides advertising, this portfolio features some other works that explore the world of podcasts, series, literature and performance.
Feel free to roam the valleys and peaks of my creative mind and hopefully spot an edelweiss or two. Yodeleheehoo!
Advertising
THE MAGICAL GARAGE
Mercedes-Benz innovations campaign
Advertising
FREEDOM OF MOBILITY
Mercedes-Benz disability awareness campaign
Advertising
SATELLITE OF LOVE
Mercedes-Benz Valentine's campaign
Advertising
EXTRA BEATS ORDINARY
Mercedes-Benz CLS
Advertising
BENZ TOWN
Mercedes-Benz brand campaign
Advertising
LAND OF PLENTY
Mercedes-Benz GLC
Advertising
GLBT
Mercedes-Benz pride campaign
Advertising
CHRISTMAS 1886
Mercedes-Benz holiday campaign
Advertising
G-PARADE
Mercedes-Benz G-Class
Advertising
THE UGLY SWEATER CARS
Mercedes-Benz christmas campaign
Advertising
BAD HAIR DAYS
Mercedes-Benz Global Services & Parts
Advertising
LE WOMANS
Mercedes-Benz diversity campaign
Podcast
GRAND HOTEL
Concept only
Series
ALL THAT JAZZ
Concept only
Theater
BLOG UND BACKHENDL
Vereinigte Bühnen Bozen
Novel
THE ROSENTHAL LEGACY
Andy Wolf Eyewear
Advertising
INSTANT YEAH!
Mercedes-AMG compact cars
Advertising
MAKE YOUR MOVE
Mercedes-Benz V-Class
Advertising
100% FOR YOU
Mercedes-Benz Sprinter
Advertising
THE POWERFUL WAY
Mercedes-Benz X-Class
©AZZANELLI SIMON 2023